The biggest advantage of utilizing direct mail is that it allows you to make direct one-on-one contact with prospective clients in a way that other advertising misses out on.
Other Direct Mail advantages include:
Fast turnaround. You can design, produce and mail a small promotion within days. This allows you to quickly get a new idea in front of your audience for testing new offers or deciding if you are targeting the correct audience.
Fast response. Response time to direct mail is usually quicker and more measurable than other forms of advertising. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists because you will know within days if your direct mail campaign is working for you.
Highly targeted Lists. Using carefully targeted lists, you can target your mailings more selectively than you can with most other media. You can reach almost any demographic that you believe most fits with the product or service you are promoting.
Less competition. Your message will not be lost in the barrage of information that people are bombarded with in their everyday life. It is delivered to their mailbox where it will have the potential client's undivided attention for the time they are going through their mail. Because your mailing direct to potential clients, competitors are less likely to find out what your current advertising strategy is.
More personal. Not only can letters and postcards be personalized with the recipient name, but you can direct your letter to the specific interest of list that you've compiled.
Enhance other advertising initiatives. You can build on customer awareness by complimenting your other advertising campaigns with the targeted mail.
Easy to respond to. The inclusion of a return card or envelope will make it convenient for the consumer to respond to direct mail.
List of customers. Direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns.