Postcards are a cost effective way to
get your message out to your audience.
A well-designed postcard with a well-targeted mailing list you should see a better return on investment than any other type of mailing.
Six benefits and advantages of marketing with postcards:
Postcards get your message across faster than other mediums
Because a card is small in size, there is less information being thrown at your target audience, meaning your message will get across much easier and faster and your call to action is immediately understood.
Postcards work for many different types of products and businesses
Postcards have a history of creating sales activity a business is looking for. This can be used to generate web traffic to your website, sales leads in the form of emails and direct sales contacts by having the recipients call your company directly.
Postcards get the attention of your audience and will get read
Postcards are delivered to your audience ready to read with no further work on the part of your recipient. They don’t need to be opened to get the full message. This guarantees maximum exposure for your sales message. People are more likely to scan the general message of a postcard to at least find out what it is about than to just throw it away without that initial scan.
Postcards can make a good first impression
People like to see postcards in their mailbox. You can enhance the emotional attachment to the idea of getting a postcard by adding in personalized information on the card itself. You can have the recipients name inserted into different places on the card or even go as far as having personalized directional maps from their home to your business location.
Postcards are cost-effective
Postcards are simple and inexpensive to use. You can print them for just a few cents each. And in the US you have a discount for mailing a postcard over mailing a letter mailing.
It is easy to test the effectiveness of a design
You can test the profitability of a certain postcard by sending it to a small test group to see how many reply. If you are not pleased with the results you may revise the card and repeat the test. Once you're happy with the results you can send out to your whole mailing list.
We can set up and mail several different sizes of cards for you:
4” x 6”: (USPS standard postcard)
4x6 post cards are cost effective cards that allow you to stand out in a recipients mailbox. The small size of this card can make your advertisement stand out among all of the larger mail in a recipients mailbox.
- Cost Effective
- Most 4 x 6 post card mailing have a lower postage cost over a larger card
- Your print cost is lower
- The savings on the postage and printing means that your cost per return can be much lower than that of a larger card
8.5” x 5.5”:
8.5 x 5.5 Postcards are highly versatile cards that allow you to stand out in a recipients mailbox. This is our standard size postcard. The post card real estate is larger than the USPS standard 4 x 6 postcard meaning:
- More information can be given and it will not look crowded
- Your offer or sale can be highlighted more effectively than on a smaller card
- Stands out in the mailbox from envelopes
6” x 11”: (large format postcards)
6 x 11 Postcards are highly versatile cards that allow you to stand out in a recipients mailbox. The sheer size on this postcard physically makes it stick out from the rest of the mail in a mailbox. The post card real estate is greatly increased by just adding the few inches that make up this large format card.
- More pictures can be shown
- More information can be given
- Your offer or sale can be highlighted in a much grander way
- Stands out from all other mail in the mailbox
Other Options
Furthermore, there are options to colors and whether or not the cards bleed. Bleeding is when there is no white border around the edge of your postcard. For colors, you need to decide if you was to print all black on colored or white paper, 4-color on both sides, or 4 color on one side and black on the back.