How it all works:

When you decide to utilize the Variable Data service for a letter you want to send out we will begin by adding in the standard personalization such as a salutation and address at the head of the letter.

From there we can become as complex or simple as you wish. We can tailor your letter to specifically reflect your audience for each letter. If you are mailing to a woman we can set the background to be a floral print; that same letter can be printed with a more abstract graphic for a male recipient, all within the same mailing.

Finally, you have the opportunity to be as specific to your audience and the data will allow.