How it all works:

When you decide to utilize the Variable Data service for a postcard there is a wide range of possibilities when it comes to personalization

We will put your reciepient's name on the card is several places on both sides of the card in big print to catch their eye. We can also design a card for you that has pictures that will change with each receipient based on a criteria in the data.

For example, if you are a car dealer and you have data that shows what car a person bought. We can use a photo of their make of car rather than a generic auto. So that when they get your card they look at it and think "Hey, that's my car."

Finally, you have the opportunity to be as specific to your audience and the data will allow.